Advertising's sneak: advertisers are going to new lengths to hook you--burying their messages in your games, on Web sites, even in your friends at ... An article from: New York Times Upfront

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Citation Details
Title: Advertising's sneak: advertisers are going to new lengths to hook you--burying their messages in your games, on Web sites, even in your friends at school. (National)(Cover Story).
Author: Peter Vilbig
Publication:New York Times Upfront (Magazine/Journal)
Date: April 8, 2002
Publisher: Scholastic, Inc.
Volume: 134 Issue: 13 Page: 8(8)

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