This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on January 1, 2003. The length of the article is 3153 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: The rich and confused: spooked by the economy's twists and turns, an emerging mass market of newly affluent customers is desperately seeking wealth management services. Savvy bank marketers are responding. (Cover Story).(Cover Story)
Author: Janet Bigham Bernstel
Publication:Bank Marketing (Magazine/Journal)
Date: January 1, 2003
Publisher: Bank Marketing Assn.
Volume: 35 Issue: 1 Page: 14(6)
Article Type: Cover Story
Distributed by Thomson Gale
The rich and confused: spooked by the economy's twists and turns, an emerging mass market of newly affluent customers is desperately seeking wealth ... Story): An article from: Bank Marketing
📄 Viewing lite version
Full site ›
Book Details
Author(s)Janet Bigham Bernstel
PublisherBank Marketing Assn.
ISBN / ASINB0008FQL28
ISBN-13978B0008FQL22
AvailabilityAvailable for download now
Sales Rank13,064,617
MarketplaceUnited States 🇺🇸