The Department of Communication at Michigan State University as a seed institution for communication study.: An article from: Communication Studies

This digital document is an article from Communication Studies, published by Central States Communication Association on September 22, 2001. The length of the article is 8629 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the author: A seed institution is an organization that plays a dominant role in a new scholarly field by shaping intellectual directions for theory and research. The Department of Communication at Michigan State University was a seed institution in defining the new field of communication study in the 1960s because (1) of its focus on an integrated perspective of communication, emphasizing commonalities across mass and interpersonal communication, (2) of its quantitative focus, (3) of its internationalization and interculturalism, and (4) of its considerable resources devoted to research and doctoral training. We focus here on how Wilbur Schramm's vision for communication study was implemented and modified by David K. Berlo and his colleagues at Michigan State University.

Citation Details
Title: The Department of Communication at Michigan State University as a seed institution for communication study.
Author: Everett M. Rogers
Publication:Communication Studies (Refereed)
Date: September 22, 2001
Publisher: Central States Communication Association
Volume: 52 Issue: 3 Page: 234(15)

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