This digital document is an article from Journal of Broadcasting & Electronic Media, published by Broadcast Education Association on September 22, 2000. The length of the article is 5761 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the author: A one week sample of prime time television (8-11 p.m.) for ABC, CBS, Fox, and NBC was constructed to represent broadcast entertainment programming for 1996. In a systematic content analysis, the frequencies and attributes of ethnic minority and majority characters were documented, with particular attention to Latinos and their interactions with other TV characters. This study's findings update the current status of minority portrayals and identify prevalent attributes of minority portrayals that may impact viewer perceptions.
Citation Details
Title: The Portrayal of Racial Minorities on Prime Time Television.(Abstract)
Author: Dana E. Mastro
Publication:Journal of Broadcasting & Electronic Media (Refereed)
Date: September 22, 2000
Publisher: Broadcast Education Association
Volume: 44 Issue: 4 Page: 690
Article Type: Abstract
Distributed by Thomson Gale
The Portrayal of Racial Minorities on Prime Time Television.(Abstract): An article from: Journal of Broadcasting & Electronic Media
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Book Details
Author(s)Dana E. Mastro, Bradley S. Greenberg
PublisherBroadcast Education Association
ISBN / ASINB0008JANYQ
ISBN-13978B0008JANY8
AvailabilityAvailable for download now
Sales Rank8,272,453
MarketplaceUnited States 🇺🇸