Consumer decision-making styles as a function of individual learning styles.: An article from: Journal of Consumer Affairs

This digital document is an article from Journal of Consumer Affairs, published by American Council on Consumer Interests on June 22, 1990. The length of the article is 4284 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The interrelations between individuals' learning styles and their consumer decision-making styles are explored. A Secondary Learning Styles Inventory is developed to measure six characteristics of learning, and a Consumer Styles Inventory is developed to measure eight characteristics of consumer decision making. Significant correlations between 21 of the 48 pairs of learning and consumer decision-making characteristics are found. Implications for the dissemination of consumer education and information are suggested. (Reprinted by permission of the publisher.)

Citation Details
Title: Consumer decision-making styles as a function of individual learning styles.
Author: Elizabeth Kendall Sproles
Publication:Journal of Consumer Affairs (Refereed)
Date: June 22, 1990
Publisher: American Council on Consumer Interests
Volume: v24 Issue: n1 Page: p134(14)

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