The Gerber glass scare: how to deal with media. (crisis management): An article from: National Underwriter Property & Casualty-Risk & Benefits Management

This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on July 6, 1992. The length of the article is 1053 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Gerber Products Co acted in several different ways to manage a Feb 1986 crisis when one consumer complaint of glass in a jar of baby food escalated into 400 similar complaints nationwide. Besides working with the authorities, Gerber invited three prominent newspapers to review the facts and provided personnel interview opportunities and plant tours to the television networks. Wire services were given full cooperation as the source for local stories. Companies should have an effective media relations program that acknowledges the influence the media wields over a business's future.

Citation Details
Title: The Gerber glass scare: how to deal with media. (crisis management)
Author: Steven Poole
Publication:National Underwriter Property & Casualty-Risk & Benefits Management (Magazine/Journal)
Date: July 6, 1992
Publisher: The National Underwriter Company
Issue: n27 Page: p23(2)

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