Marketing mergers and acquisitions: patience is a virtue. (The Last Word): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on January 1, 1993. The length of the article is 849 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The increasing contraction of the banking industry makes it essential for bank marketers to have a ready program for communicating the impact of mergers to bank personnel and customers. The employees' fear of losing their jobs and the clients' concern about losing the kind of service they enjoy should be addressed. In communicating internally and externally, bank marketers should be honest and straightforward, focus on the strengths of community banking, and discuss a program for retaining these strengths. Efforts should also be made in communicating regularly with employees and with the community, and in providing employees with information so that they can respond satisfactorily to customer inquiries regarding the merger. Another important consideration is the gradual introduction of changes, rather than implementing them all at once.

Citation Details
Title: Marketing mergers and acquisitions: patience is a virtue. (The Last Word)
Author: Paul M. Diesel
Publication:Bank Marketing (Magazine/Journal)
Date: January 1, 1993
Publisher: Bank Marketing Assn.
Volume: v25 Issue: n1 Page: p44(1)

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