Customer satisfaction - a marketer's top priority.: An article from: National Underwriter Property & Casualty-Risk & Benefits Management

This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on June 14, 1993. The length of the article is 673 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Insurance brokers, agents and producers will be able to survive the burdens of a poor economy, a hard market, new laws and regulations and increased competition by focusing marketing efforts on customer satisfaction instead of attempting to increase new sales. Because relatively few new customers are available, insurers need to direct their efforts to retain the 60% of their dissatisfied policy holders who will switch their business to other companies. Many insurers seem to be oblivious of the need for better customer service and will suffer accordingly.

Citation Details
Title: Customer satisfaction - a marketer's top priority.
Author: Jack T. Hunn
Publication:National Underwriter Property & Casualty-Risk & Benefits Management (Magazine/Journal)
Date: June 14, 1993
Publisher: The National Underwriter Company
Issue: n24 Page: p11(2)

Distributed by Thomson Gale