Consumer technology and its effect on banking.: An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on March 1, 1994. The length of the article is 3351 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The confluence of consumer and technology factors is paving the way for the electronic delivery of financial services. There are two forces fueling interest in electronic delivery on the consumer side.. One is the new consumer definition of convenience, which goes beyond expectations for locational accessibility and that now includes convenience in time, place and manner of delivery. The other consumer-based force is the changes in basic banking behavior as consumers become more used to electronic delivery channels. On the technology side, innovations, such as the digitization of content, increases in the speed of data communications, enhancement of user interfaces, and convergence of the telecommunications and cable television industries are also promoting the use of electronic delivery systems. These forces are setting an environment ready for electronic financial-service delivery.

Citation Details
Title: Consumer technology and its effect on banking.
Author: Catherine V. Corby
Publication:Bank Marketing (Magazine/Journal)
Date: March 1, 1994
Publisher: Bank Marketing Assn.
Volume: v26 Issue: n3 Page: p24(6)

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