This digital document is an article from Quick Frozen Foods International, published by E.W. Williams Publications, Inc. on April 1, 1994. The length of the article is 827 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: UK's frozen food market continues to exhibit heated competition as major retailers adopt new marketing and advertising schemes to boost sales and increase market share. This attitude among retailers is shared by frozen food manufacturers who are investing heavily in brand names to ensure continued flow of revenues. Through these marketing efforts, both sectors expect to survive the increased competitive atmosphere brought about by the growing number of industry players.
Citation Details
Title: No sign of letup in UK retail upheaval, but smart marketers will meet challenge. (News From Europe)
Author: Kenneth J.B. Webb
Publication:Quick Frozen Foods International (Magazine/Journal)
Date: April 1, 1994
Publisher: E.W. Williams Publications, Inc.
Volume: v35 Issue: n4 Page: p93(1)
Distributed by Thomson Gale
No sign of letup in UK retail upheaval, but smart marketers will meet challenge. (News From Europe): An article from: Quick Frozen Foods International
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Book Details
Author(s)Kenneth J.B. Webb
PublisherE.W. Williams Publications, Inc.
ISBN / ASINB000922228
ISBN-13978B000922229
AvailabilityAvailable for download now
MarketplaceUnited States 🇺🇸