Mktg. database uncovers targeted agency prospects. (database marketing): An article from: National Underwriter Property & Casualty-Risk & Benefits Management

This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on May 30, 1994. The length of the article is 538 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: DynaMark VP-Consumer Market Services Larry Gulden believes that insurance agencies can improve their marketing with data base technology. Database marketing technology is effective in generating prospect lists for agents since databases incorporate historical and current data on policyholders. Database technology bridge the gap between the needs of agencies that use broadly inclusive criteria for prospects and insurance companies that use restrictive criteria for applicants by using a marketing base that ranks prospects according to the companies' underwriting guidelines.

Citation Details
Title: Mktg. database uncovers targeted agency prospects. (database marketing)
Author: Alfred G. Haggerty
Publication:National Underwriter Property & Casualty-Risk & Benefits Management (Magazine/Journal)
Date: May 30, 1994
Publisher: The National Underwriter Company
Issue: n22 Page: p25(1)

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