Green marketing leaves many d-i-y retailers with the blues. (do-it-yourself retail and environmental protection)(includes related article) ... An article from: Do-It-Yourself Retailing

This digital document is an article from Do-It-Yourself Retailing, published by National Retail Hardware Association on April 1, 1993. The length of the article is 595 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Do-it-yourself retailers are realizing that advocating the cause of the environmental movement does not necessarily result in strong sales of environmetally safe products. However, there are those retailers which have successfully used innovative marketing strategies to define their own niche as enviromental retailers. Positioning as a source of environmental information is one of the more effective approaches used. Results of a survey of 187 retailers regarding the promotion of environmentally safe products are presented.

Citation Details
Title: Green marketing leaves many d-i-y retailers with the blues. (do-it-yourself retail and environmental protection)(includes related article) (Environmental Wake Up Call)
Publication:Do-It-Yourself Retailing (Magazine/Journal)
Date: April 1, 1993
Publisher: National Retail Hardware Association
Volume: v164 Issue: n4 Page: p54(2)

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