Misperceptions of grocery advertising.: An article from: Journal of Consumer Affairs

This digital document is an article from Journal of Consumer Affairs, published by American Council on Consumer Interests on June 22, 1991. The length of the article is 3866 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: A survey of food shoppers showed that consumers underestimate the number of advertised grocery store items reduced in price and the average amount these products are market down. Newspaper advertisements appear to be relied upon more by consumers who believe that advertised brands are of better quality than those not advertised. (Reprinted by permission of the publisher.)

Citation Details
Title: Misperceptions of grocery advertising.
Author: Judith Lynne Zaichkowsky
Publication:Journal of Consumer Affairs (Refereed)
Date: June 22, 1991
Publisher: American Council on Consumer Interests
Volume: v25 Issue: n1 Page: p98(12)

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