A conversation with A.P. Giannini. (founder of Bank of America Amadeo Peter Giannini): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on July 1, 1991. The length of the article is 3911 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Bank of America founder Amedeo Peter Giannini has made a great contribution to branch banking and interstate banking in the US. Giannini began thinking about establishing a nationwide banking system in 1912, and he acquired the Bank of America in 1928. Banks that expand across the US can survive if they continue to provide good customer service. Banks should develop a public relations policy, and they know that they have a good public relations function when they provide the public with the best possible service and inform the public about that service. One way in which banks can grow is to provide such services as insurance.

Citation Details
Title: A conversation with A.P. Giannini. (founder of Bank of America Amadeo Peter Giannini)
Author: Barry I. Deutsch
Publication:Bank Marketing (Magazine/Journal)
Date: July 1, 1991
Publisher: Bank Marketing Assn.
Volume: v23 Issue: n7 Page: p12(5)

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