Strategic use of technology can achieve marketplace dominance. (use of information technology by banks): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on July 1, 1991. The length of the article is 1639 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Banks can use information technology to become competitive in the marketplace. Banks are reducing labor, property, and program costs, and customers and investors are becoming concerned about their banks' stability. Banks should become sales-, service-, and market-oriented instead of being transaction- and product-oriented. Information technology can help banks make decisions related to customer segmentation strategies, differentiation strategies, and promotional strategies.

Citation Details
Title: Strategic use of technology can achieve marketplace dominance. (use of information technology by banks)
Author: Michael P. Sullivan
Publication:Bank Marketing (Magazine/Journal)
Date: July 1, 1991
Publisher: Bank Marketing Assn.
Volume: v23 Issue: n7 Page: p34(2)

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