Training for fee income. (the critical role that training plays in the improvement of fee income performance in banks): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on August 1, 1991. The length of the article is 1173 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Training is a key factor in improving fee income performance of banking institutions. Bank employees should be knowledgeable about their bank's fee income objectives as well as how to answer customer complaints about service charges and other related matters. Fee income training is not given proper attention in the majority of banks because of its doubtful effect on profitability. Despite these reservations, fee income training should have two main thrusts. First, the training should dispel the myths that only high-balance customers are profitable and that low-price checking accounts bring in fraudulent customers. Second, the bank should realize that organizational changes must be made in its structure for fee income to improve. Bank training officers should identify the processes and materials needed for fee income training.

Citation Details
Title: Training for fee income. (the critical role that training plays in the improvement of fee income performance in banks)
Author: Phillip D. White
Publication:Bank Marketing (Magazine/Journal)
Date: August 1, 1991
Publisher: Bank Marketing Assn.
Volume: v23 Issue: n8 Page: p34(2)

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