Show stopper: goals and event selection are the keys to conference success.: An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on October 1, 1991. The length of the article is 2573 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Trade shows are vital marketing events for financial institutions serving the corporate sector. These industrial exhibitions can serve to create or alter an image, introduce products, augment new market exposure, draw sales leads, and secure existing market holds. The chances for success can be maximized by setting clear goals and getting pertinent information about the conference, such as demographics of participants, and the conference's theme, costs, activities, and location. Vital also to one's selection of trade shows is the targeted audience or market. Participation may be through exhibiting, sponsorship of activities, providing a speaker, or attending the conference. Staffing is crucial to the actual execution of the trade show. Pre-conference promotions can also augment execution. Scheduling is vital to maintaining staff efficiency.

Citation Details
Title: Show stopper: goals and event selection are the keys to conference success.
Author: Vince DiPaolo
Publication:Bank Marketing (Magazine/Journal)
Date: October 1, 1991
Publisher: Bank Marketing Assn.
Volume: v23 Issue: n10 Page: p24(6)

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