Opportunities vs ethics. (analysis of retail checking account pricing strategies): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on November 1, 1991. The length of the article is 2465 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: One of the many tasks of bank marketing managers is to find ways of improving pricing strategies to maximize the performance of fee income. Pricing strategies that focus on frequent writers of insufficient funds items include the differential pricing policy for insufficient funds and overdrafts, the tolerance pricing policy for overdrafts, and the posting order pricing policy for checking items. Searching for opportunities in enhancing fee income raises certain ethical concerns, such as whether or not clients are being encouraged to do what is not really in their best interests. In their efforts to do what is favorable for their bank, marketing executives also need to consider what is beneficial for their customers.

Citation Details
Title: Opportunities vs ethics. (analysis of retail checking account pricing strategies)
Author: Phillip D. White
Publication:Bank Marketing (Magazine/Journal)
Date: November 1, 1991
Publisher: Bank Marketing Assn.
Volume: v23 Issue: n11 Page: p18(4)

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