The challenge of relationships. (importance of building relationships with donors): An article from: Fund Raising Management

This digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on July 1, 1993. The length of the article is 1948 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The success of fund-raising campaigns by non-profit organizations is becoming more and more dependent on the relationships between fundraisers and donors. The emphasis on developing stronger relationships is aimed at raising bigger donations, retaining existing donors and recruiting new ones to build a stable source of funding for the cause of the organization. The relationship fund-raisers should understand not only the basic skills in fund raising but also the personalities and preferences of their donors, their version of the customers.

Citation Details
Title: The challenge of relationships. (importance of building relationships with donors)
Author: Ken Burnett
Publication:Fund Raising Management (Magazine/Journal)
Date: July 1, 1993
Publisher: Hoke Communications, Inc.
Volume: v24 Issue: n5 Page: p44(3)

Distributed by Thomson Gale