Classic banks: design lessons for today's bank marketers. (includes related article): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on June 1, 1993. The length of the article is 2565 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Bank buildings used to serve as advertisements of the banks themselves. The exquisite and American buildings in the 19th and early 20th centuries, embodied the security and solidity offered by the banks. However, this type of brooding and grand bank architecture has mostly been replaced by glitzy designs. A survey of the classic banks still standing in the New England region shows that these types of edifices reflected and considered the financial decision-making processes of customers. These bank buildings were also shown to follow the six rules of bank design: that customers prefer banks that evoke a feeling of security, that they enjoy talking to tellers, that they need privacy, that customers and staff find natural light more attractive than flourescent light, that customers demand expertise and that they dislike showiness. Classic building designers, in following these rules, show their understanding that banking requires a special environment.

Citation Details
Title: Classic banks: design lessons for today's bank marketers. (includes related article)
Author: Curtis B. Wayne
Publication:Bank Marketing (Magazine/Journal)
Date: June 1, 1993
Publisher: Bank Marketing Assn.
Volume: v25 Issue: n6 Page: p20(4)

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