From single city blues to pools and patios. (use of marketing customer information file systems to target quality prospects): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on February 1, 1993. The length of the article is 2043 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: A growing number of banks are using sophisticated database marketing strategies to identify prospective customers. The most widely used database marketing strategy involves the use of marketing customer information files (MCIFs) built up from various customer relationships established by banks, such as loan, savings and checking accounts. These MCIFs are usually enhanced with external resources obtained from database vendors, such as Claritas/NPDC and Equifax NDC, that provide lifestyle segmentation data which can be used to develop micromarketing strategies for areas as small as individual neighbourhoods. Claritas/NPDC, for example, provides banks with database products such as P$ycle, which provides information on 27 household categories that are differentiated by their use of financial services, and LifeP$ycle, which provides data on 56 household categories that are differentiated by lifestyle characteristics.

Citation Details
Title: From single city blues to pools and patios. (use of marketing customer information file systems to target quality prospects)
Author: James Smart
Publication:Bank Marketing (Magazine/Journal)
Date: February 1, 1993
Publisher: Bank Marketing Assn.
Volume: v25 Issue: n2 Page: p11(3)

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