Mutual fund marketing by banks. (Information Center Issues): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on May 1, 1994. The length of the article is 1105 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The total number of mutual funds in the US has risen to 4,500 representing $1.9 trillion in assets. Many banks have resorted to selling mutual funds because of its fee-income potential and customer responsiveness. Banks have taken different approaches in promoting mutual funds, including developing proprietary funds, offering third-party managed programs and selling mutual funds in supermarkets. Banks have to be aggressive in attracting buyers of mutual funds and take advantage of their existing customer relationships. The BMA Information Center has two marketing papers describing the mutual fund marketing programs instituted in a small and a large bank, namely, the UniSouth Banking Corp. in Columbus, MS, and the First Chicago Corp. in Chicago, IL.

Citation Details
Title: Mutual fund marketing by banks. (Information Center Issues)
Author: Ann Wakefield
Publication:Bank Marketing (Magazine/Journal)
Date: May 1, 1994
Publisher: Bank Marketing Assn.
Volume: v26 Issue: n5 Page: p77(2)

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