Nabisco's Rich McFeaters: putting good things in small packages. (project leader of Nabisco Brands Inc. Nabisco Foods Co.) (Industry Insider) (Column): An article from: Food Processing

This digital document is an article from Food Processing, published by Putman Media, Inc. on August 1, 1994. The length of the article is 982 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Rich McFeaters, project leader of Nabisco Foods Co.'s new product development group, has been one of the major players that contributed to the company's success in miniaturizing much of its snack and cookie line. McFeaters is part of the team that produced SnackWell's, currently one of Nabisco's more popular product lines. McFeaters believes that a key to a product's success is its ability to provide consumers what they want. For SnackWell's, McFeaters had identified fat-free ingredients and quality assurance as the major factors that led to the product line's popularity.

Citation Details
Title: Nabisco's Rich McFeaters: putting good things in small packages. (project leader of Nabisco Brands Inc. Nabisco Foods Co.) (Industry Insider) (Column)
Author: Dale D. Buss
Publication:Food Processing (Magazine/Journal)
Date: August 1, 1994
Publisher: Putman Media, Inc.
Volume: v55 Issue: n8 Page: p19(2)

Article Type: Column

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