This digital document is an article from Public Relations Quarterly, published by Public Relations Quarterly on September 22, 1994. The length of the article is 2013 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Public relations (PR) professionals should be blamed for the bad reputation that press releases have gotten over the years. As a result of their bad, poorly written, non-strategic, self-serving and lengthy press releases, PR practitioners have caused this potentially significant tool to be scorned, ridiculed, ignored and even trashed. This is quite unfortunate because it weakens the press release's ability to establish the identity of an organization and influence public and media attitutes toward it. To restore the good name of press releases, public relations professionals should learn how to disguise corporate intent as news. They should also keep releases short and simple. They should likewise learn how to be factual in writing press releases. Following these guidelines will make releases much more welcome in newsrooms than they are now.
Citation Details
Title: In defense of the (properly executed) press release. (includes related articles)
Author: Doug Williams
Publication:Public Relations Quarterly (Magazine/Journal)
Date: September 22, 1994
Publisher: Public Relations Quarterly
Volume: v39 Issue: n3 Page: p5(3)
Distributed by Thomson Gale
In defense of the (properly executed) press release. (includes related articles): An article from: Public Relations Quarterly
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Book Details
Author(s)Doug Williams
PublisherPublic Relations Quarterly
ISBN / ASINB00092YGOA
ISBN-13978B00092YGO3
AvailabilityAvailable for download now
MarketplaceUnited States 🇺🇸