Bowater Incorporated - a lesson in crisis communications.: An article from: Public Relations Quarterly

This digital document is an article from Public Relations Quarterly, published by Public Relations Quarterly on September 22, 1994. The length of the article is 1706 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The Southern Division of Bowater Inc. was faced with a considerably damaging crisis in Dec. 1990. The case involved the explosion of one of its tractor trailer rigs on the Interstate 75, which was triggered when another vehicle slammed into it and which killed 12 people. In response to the crisis, the company took several measures to control the damage. Public affairs manager Astrid Sheil acted as the sole spokesperson, thereby avoiding conflicting comments to the media. She held a conference during the first day of the crisis and conducted extensive research to better address media inquiries. A public relations firm was also hired to help Bowater South. Unfortunately, Sheil was unable to field more comments when relations of the victims filed lawsuits. The inability to inform sister companies as well as to keep the human element in addressing the crisis also made things worse. The company is still in the process of restoring its credibility.

Citation Details
Title: Bowater Incorporated - a lesson in crisis communications.
Author: Lisa Maggart
Publication:Public Relations Quarterly (Magazine/Journal)
Date: September 22, 1994
Publisher: Public Relations Quarterly
Volume: v39 Issue: n3 Page: p29(3)

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