This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on December 1, 1994. The length of the article is 3286 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Debit cards are fast becoming the payment card of choice in the 1990s, as widely predicted. Though these debit cards have not completely taken the limelight from cash, checks or credit cards, companies offering debit cards are reporting impressive results. Financial institutions also strongly believe in the power of the debit card as a marketing tool, as they have gathered from the effective marketing campaigns they have undertaken. Many, however, remain wary of the benefits of debit cards and are urging more information on its use.
Citation Details
Title: Turning paper checks into plastic. (debit cards) (Cover Story)
Author: Katherine Morall
Publication:Bank Marketing (Magazine/Journal)
Date: December 1, 1994
Publisher: Bank Marketing Assn.
Volume: v26 Issue: n12 Page: p12(9)
Article Type: Cover Story
Distributed by Thomson Gale
Turning paper checks into plastic. (debit cards) (Cover Story): An article from: Bank Marketing
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Book Details
Author(s)Katherine Morall
PublisherBank Marketing Assn.
ISBN / ASINB00092YL04
ISBN-13978B00092YL03
AvailabilityAvailable for download now
Sales Rank11,776,959
MarketplaceUnited States 🇺🇸