This IDC Flash examines Verizon Wireless' announcement at CTIA on March 14, 2005, that a mobile-exclusive version of FOX's reality series "The Simple Life: Interns" will debut on VCAST on April 6. The announcement highlights Verizon's ongoing commitment to experimentation around content genres, formats, and business models and suggests that the operator may overtake Sprint PCS in terms of delivering innovative commercial video/TV offerings.
Verizon Wireless Expands Mobile-Exclusive Video Lineup: Anything but "The Simple Life"
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Book Details
Author(s)IDC
PublisherIDC Research
ISBN / ASINB00092Z8WE
ISBN-13978B00092Z8W5
AvailabilityAvailable for download now
MarketplaceUnited States 🇺🇸