Selling after the sale. (financial services): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on January 1, 1995. The length of the article is 2090 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Financial services firms have generally neglected the concept of aftermarketing in their preoccupation with the pursuit of new customers. While the costs of winning over a new customer can be high, the relative expense of maintaining customer loyalty is much lower and returns are much more gratifying. Aftermarketing involves several steps starting from the creation of a customer database, evaluating customer responses, developing communications programs and pinpointing lost customers and establishing ways of attracting them back.

Citation Details
Title: Selling after the sale. (financial services)
Author: Terry G. Vavra
Publication:Bank Marketing (Magazine/Journal)
Date: January 1, 1995
Publisher: Bank Marketing Assn.
Volume: v27 Issue: n1 Page: p27(4)

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