Event sponsorship can bring kudos and recognition. (corporate sports sponsorship by the LaSalle National Bank): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on May 1, 1995. The length of the article is 2872 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: LaSalle National Bank was able to enhance its marketing and promotional programs through its sponsorship of the Chicago Marathon. The sponsorship projected LaSalle's corporate image, improved its competitive position and disseminated information on its commercial and retail services. LaSalle undertook the sponsorship knowing the expenditures involved and the fact that a sponsorship may not the proper media campaign program for banks. A discussion of the sponsorship's planning and program execution was also presented.

Citation Details
Title: Event sponsorship can bring kudos and recognition. (corporate sports sponsorship by the LaSalle National Bank)
Author: Michael R. Rosenberg
Publication:Bank Marketing (Magazine/Journal)
Date: May 1, 1995
Publisher: Bank Marketing Assn.
Volume: v27 Issue: n5 Page: p13(6)

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