Advertising as information: further evidence.: An article from: Southern Economic Journal

This digital document is an article from Southern Economic Journal, published by Southern Economic Association on April 1, 1995. The length of the article is 1998 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Yellow Pages advertising conditioned the relationship between supply of product quality and consumers' expected marginal return. Such advertising information content is affected by consumer time costs. An intra-city data set covering NY city and Los Angeles, CA, showed that advertising spurred the market process. Sellers limit consumer product search costs through advertising information.

Citation Details
Title: Advertising as information: further evidence.
Author: Franklin G. Mixon
Publication:Southern Economic Journal (Refereed)
Date: April 1, 1995
Publisher: Southern Economic Association
Volume: v61 Issue: n4 Page: p1213(6)

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