This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on August 1, 1995. The length of the article is 3210 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: The relationships of banks and advertising agencies are fragile due to staff turnover, pressures due to the fast turnaround of projects and personal taste. Banks can move agency work in-house but it would take a substantial investment. However, it can be profitable if managed well and if only part of the job is brought in-house. A careful assessment of goals and resources has to be made when deciding to create an in-house agency.
Citation Details
Title: Bringing agency work in-house. (includes related article)
Author: Gary Zenker
Publication:Bank Marketing (Magazine/Journal)
Date: August 1, 1995
Publisher: Bank Marketing Assn.
Volume: v27 Issue: n8 Page: p61(5)
Distributed by Thomson Gale
Bringing agency work in-house. (includes related article): An article from: Bank Marketing
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Book Details
Author(s)Gary Zenker
PublisherBank Marketing Assn.
ISBN / ASINB00093NMEO
ISBN-13978B00093NME2
AvailabilityAvailable for download now
Sales Rank12,026,524
MarketplaceUnited States 🇺🇸