Winning strategies for the Japanese market: a survey of U.S. executives.: An article from: SAM Advanced Management Journal

This digital document is an article from SAM Advanced Management Journal, published by Society for the Advancement of Management on March 22, 1995. The length of the article is 3549 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Many US executives complain that doing business in Japan is a very challenging endeavor. For their part, Japanese business leaders argue that American firms simply fail to provide the products and services demanded by local consumers. American executives who have made some headway in Japan's highly competitive market say that the US government must pressure Japan to abandon high tariff barriers to increase opportunities. They likewise add that the key to improving the standing of US firms in Japan is to remain deeply committed to the Japanese market. This can be done by providing high quality products and services, hiring qualified local personnel, developing a good reputation, promoting strategic alliances and employing advanced systems and technologies to develop innovative products

Citation Details
Title: Winning strategies for the Japanese market: a survey of U.S. executives.
Author: Y.K. Shetty
Publication:SAM Advanced Management Journal (Refereed)
Date: March 22, 1995
Publisher: Society for the Advancement of Management
Volume: v60 Issue: n2 Page: p34(7)

Distributed by Thomson Gale