Are you ready to grow? Communication strategies for managing growth in a complex and competitive marketplace. (includes related article): An article from: Public Relations Quarterly

This digital document is an article from Public Relations Quarterly, published by Public Relations Quarterly on September 22, 1995. The length of the article is 2828 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Many companies are experiencing growth as a result of their restructuring initiatives and corporate renewal efforts. As a result of this growth, these companies are facing new challenges that they have to deal with if they are to succeed in a complex and competitive marketplace. An essential activity that these growth companies must do is to communicate their performance in terms of satisfying new objectives and penetrating new markets. Effective communication helps them to develop and use information for boosting their productivity, searching for immediate customer feedback and fostering innovation and creativity for long-term growth. To assist them in these concerns, many executives are hiring professional PR and communications practitioners who are responsible for developing strategies for communicating with employees, customers, suppliers and shareholders.

Citation Details
Title: Are you ready to grow? Communication strategies for managing growth in a complex and competitive marketplace. (includes related article)
Author: Gary F. Grates
Publication:Public Relations Quarterly (Magazine/Journal)
Date: September 22, 1995
Publisher: Public Relations Quarterly
Volume: v40 Issue: n3 Page: p42(5)

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