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Screenland's dirty little secret. (use of movies in advertising): An article from: E

Author Laurie Mazur
Publisher Earth Action Network, Inc.
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Book Details
Author(s)Laurie Mazur
ISBN / ASINB00096K5BY
ISBN-13978B00096K5B4
AvailabilityAvailable for download now
Sales Rank13,431,413
MarketplaceUnited States 🇺🇸

Description

This digital document is an article from E, published by Earth Action Network, Inc. on May 1, 1996. The length of the article is 739 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Brand-name products have now infiltrated the motion pictures through paid product placements. After negotiations between filmmakers and sponsors, movie scripts are manipulated to insert lines that would mention or promote a particular product.

Citation Details
Title: Screenland's dirty little secret. (use of movies in advertising)
Author: Laurie Mazur
Publication:E (Magazine/Journal)
Date: May 1, 1996
Publisher: Earth Action Network, Inc.
Volume: v7 Issue: n3 Page: p38(1)

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