7 steps to killer ads. (advertising apartment properties): An article from: Journal of Property Management

This digital document is an article from Journal of Property Management, published by Institute of Real Estate Management on May 1, 1996. The length of the article is 1685 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Advertising apartment properties can enhance the appeal of the sales process and attract the right kind of prospects. A simple, seven-step program is presented to help property managers write effective advertising copy. To create powerful advertising, these managers must assess all features of their property and focus on those that will appeal to renters. Their advertising headlines must be attention-grabbers because very few people read the complete advertising copy. The copy must have emotional appeal, so it is advisable to use words that stir the emotions, such as 'quiet,' 'friends' and 'elegant.' The ad should also close with a call to action. Other important considerations are the choice of the advertising media, the amount of money to be spent on advertising, and a back-up service plan to support the advertising.

Citation Details
Title: 7 steps to killer ads. (advertising apartment properties)
Author: Bill Buchanan
Publication:Journal of Property Management (Refereed)
Date: May 1, 1996
Publisher: Institute of Real Estate Management
Volume: v61 Issue: n3 Page: p54(4)

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