P-C agents must cross-sell to stay competitive.(property and casualty insurance insurance agents): An article from: National Underwriter Property & Casualty-Risk & Benefits Management

This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on September 2, 1996. The length of the article is 900 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The soft rates and shrinking volumes of the property and casualty insurance market make it imperative that property and casualty insurance agents cross-sell life and health insurance products to remain competitive. A survey by the Independent Insurance Agents of America reveals that 98% of independent insurance agents are licensed to sell life and health insurance products, indicating that the concept of cross-selling has caught on. The advantages of cross-selling are that it opens up new revenue bases and solidifies relationships with extant customers.

Citation Details
Title: P-C agents must cross-sell to stay competitive.(property and casualty insurance insurance agents)
Author: Ronald A. Smith
Publication:National Underwriter Property & Casualty-Risk & Benefits Management (Magazine/Journal)
Date: September 2, 1996
Publisher: The National Underwriter Company
Issue: n36 Page: p17(3)

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