This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on September 1, 1996. The length of the article is 3287 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Bank marketers should be involved in the strategic planning process of banks due to the relationship between management and marketing decisions. Marketers aid banks in developing a set of goals and objectives by providing information on existing market conditions and competition. They can also be involved in various aspects of the plan, such as distribution, sales environment, profitability and product offerings and customer trends.
Citation Details
Title: Piecing together a strategic plan.(corporate planning for banks)
Author: Katherine Morrall
Publication:Bank Marketing (Magazine/Journal)
Date: September 1, 1996
Publisher: Bank Marketing Assn.
Volume: v28 Issue: n9 Page: p26(9)
Distributed by Thomson Gale
Piecing together a strategic plan.(corporate planning for banks): An article from: Bank Marketing
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Book Details
Author(s)Katherine Morrall
PublisherBank Marketing Assn.
ISBN / ASINB00096MXZU
ISBN-13978B00096MXZ9
AvailabilityAvailable for download now
Sales Rank12,069,637
MarketplaceUnited States 🇺🇸