The competition is becoming intense. (Oklahoma Electric Cooperative and Oklahoma Gas & Electric)(Company Profile): An article from: Management Quarterly

This digital document is an article from Management Quarterly, published by National Rural Electric Cooperative Association on June 22, 1996. The length of the article is 2024 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Oklahoma Electric Cooperative (OEC) Inc. provides evidence to the notion that cooperatives can successfully compete with large IOUs. During the 1990s, OEC's competition with Oklahoma Gas and Electric (OG&E) Co. has been quite intensive. The rates of OEC began to become competitive during the early part of the decade after its general manager introduced a rate decrease for commercial clients. Despite negative advertising by OG&E, the number of OEC's commercial accounts actually began to rise. The residential market was much harder to penetrate. Despite the difficulty in this area, the cooperative strives to gain new members by developing stronger relationships with the community. This meant participation in Homebuilders' Assns., area Chambers of Commerce and community activities. The experience of OEC shows that a cooperative like OEC can compete with a Goliath.

Citation Details
Title: The competition is becoming intense. (Oklahoma Electric Cooperative and Oklahoma Gas & Electric)(Company Profile)
Author: Charles Barton
Publication:Management Quarterly (Magazine/Journal)
Date: June 22, 1996
Publisher: National Rural Electric Cooperative Association
Volume: v37 Issue: n2 Page: p26(4)

Article Type: Company Profile

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