Latin American PR in the age of telecommunications, JC Penney and CNN.: An article from: Public Relations Quarterly

This digital document is an article from Public Relations Quarterly, published by Public Relations Quarterly on June 22, 1996. The length of the article is 1328 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The increasing commercialization of Latin America is boosting the demand for public relations (PR) services. The movement to privatize the telecommunications industry in various parts of the region has created tremendous opportunities for the profession since investment projects are always accompanied by communication. For instance, to take advantage of the telecommunications boom in Latin America, the Public Relations Society of America immediately set out to inform international investors of the investment opportunities in the region. The arrival of the US retailer JC Penney has also stirred the Latin PR business because it required significant market research through customer surveys and focus groups. The entry of US mass media firms, such as CNN, Newsweek and Time, into the Latin market has likewise made a considerable impact on PR practice in the region.

Citation Details
Title: Latin American PR in the age of telecommunications, JC Penney and CNN.
Author: Charlotte Luer
Publication:Public Relations Quarterly (Magazine/Journal)
Date: June 22, 1996
Publisher: Public Relations Quarterly
Volume: v41 Issue: n2 Page: p25(3)

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