New technologies and research increasingly influence marketing strategies.: An article from: Public Relations Quarterly

This digital document is an article from Public Relations Quarterly, published by Public Relations Quarterly on December 22, 1996. The length of the article is 923 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: A recent survey conducted by Remsik-Mueller & Assoc. reveals the impact of new technologies and research on the marketing strategies in participating Wisconsin companies. According to many of the respondents, technology has bolstered competition among companies within similar markets, as well as competition for the attention of marketing audiences such as consumers, employees, opinion leaders and the media. Among the sophisticated technology used in the participating firms are broadcast services (80%), e-mail (53%) and 800 line (53%). Sixty-five percent of the 147 respondents reported that they rely on research when setting goals, studying the market, and/or introducing new programs, products or services. Fifty-four percent of the firms have their own PR departments while 24% rely on external PR agencies.

Citation Details
Title: New technologies and research increasingly influence marketing strategies.
Author: Jeffery J. Remsik
Publication:Public Relations Quarterly (Magazine/Journal)
Date: December 22, 1996
Publisher: Public Relations Quarterly
Volume: v41 Issue: n4 Page: p27(2)

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