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Communicating the brand to a small franchise system is an ongoing process: why franchisees must embrace understanding of the "value of the ... Speakers): An article from: Franchising World

Author Taylor Bond
Publisher International Franchise Association
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Book Details
Author(s)Taylor Bond
ISBN / ASINB00096TD08
ISBN-13978B00096TD09
AvailabilityAvailable for download now
Sales Rank13,053,139
MarketplaceUnited States 🇺🇸

Description

This digital document is an article from Franchising World, published by International Franchise Association on February 1, 2005. The length of the article is 1152 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Communicating the brand to a small franchise system is an ongoing process: why franchisees must embrace understanding of the "value of the brand.".(International Franchise Association's 45th Annual Convention Speakers)
Author: Taylor Bond
Publication:Franchising World (Magazine/Journal)
Date: February 1, 2005
Publisher: International Franchise Association
Volume: 37 Issue: 2 Page: 28(2)

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