Driving the mission home. (World Wildlife Fund Pres. and CEO Kathryn Fuller): An article from: Association Management

This digital document is an article from Association Management, published by American Society of Association Executives on April 1, 1997. The length of the article is 1171 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: World Wildlife Fund (WWF) Pres. and CEO Kathryn Fuller believes that the mission should always drive the process regardless of the size, revenue and structure of any organization. She also says that getting the credit for successes is not important at all because what really matters is focusing on one's goals and achieving them. Fuller fully embodies this philosophy as head of the 1.2 million-member WWF. Under her tutelage, the organization has merged with the Conservation Foundation, realigned with international conservation groups, doubled membership and revenues, and decentralized its headquarters.

Citation Details
Title: Driving the mission home. (World Wildlife Fund Pres. and CEO Kathryn Fuller)
Author: Kristin Staroba
Publication:Association Management (Magazine/Journal)
Date: April 1, 1997
Publisher: American Society of Association Executives
Volume: v49 Issue: n4 Page: p48(3)

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