This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on March 1, 1997. The length of the article is 2275 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: The market segment composed of people belonging to the Generation X has become an important target for the banking sector. Early relationships with younger customers who are steadily moving into the banking mainstream may mean the long-term profitability of banks. One effective approach to marketing to the 80 million Americans born between 1961 and 1981 is through database marketing which involves the use of marketing customer information files. Guidelines are discussed.
Citation Details
Title: The X files. (Generation X consumers)
Author: Diane Merrifield
Publication:Bank Marketing (Magazine/Journal)
Date: March 1, 1997
Publisher: Bank Marketing Assn.
Volume: v29 Issue: n3 Page: p46(6)
Distributed by Thomson Gale
The X files. (Generation X consumers): An article from: Bank Marketing
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Book Details
Author(s)Diane Merrifield
PublisherBank Marketing Assn.
ISBN / ASINB00097N1J6
ISBN-13978B00097N1J7
AvailabilityAvailable for download now
Sales Rank9,840,299
MarketplaceUnited States 🇺🇸