Consumer perceptions of health claims in advertisements and on food labels.: An article from: Journal of Consumer Affairs

This digital document is an article from Journal of Consumer Affairs, published by American Council on Consumer Interests on June 22, 1997. The length of the article is 5530 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: It has been hypothesized that consumers are more skeptical of health claims made in food ads than of health claims made on food labels. Therefore, the current research explores consumers' skepticism of health claims when the source of such claims is identified as a food ad or a food label. The study also examines whether consumers' beliefs are affected by nutrition information on food labels and whether health claims that have been challenged by the Federal Trade Commission (FTC) and by consumer groups are more likely to affect consumers' beliefs than are unchallenged health claims. The findings have implications for understanding the role of education in reducing consumer misperceptions of health claims. (Reprinted by permission of the publisher.)

Citation Details
Title: Consumer perceptions of health claims in advertisements and on food labels.
Author: Michael B. Mazis
Publication:Journal of Consumer Affairs (Refereed)
Date: June 22, 1997
Publisher: American Council on Consumer Interests
Volume: v31 Issue: n1 Page: p10(17)

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