Credit card issuers can no longer bank on conventional marketing.: An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on April 1, 1997. The length of the article is 963 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Bank marketers are bent on improving their marketing strategies as a result of an increasing consumer resistance to credit card solicitations. Stiff market competition has spurred bank marketers to assess the individual needs of the consumers, and determine what type of product would suit their particular needs. Competition has also raised the issue of declining credit card loyalty. Card marketers have to learn the necessity of adopting micromarketing strategies that will segment customers according to lifestyles, buying habits and other sociological factors.

Citation Details
Title: Credit card issuers can no longer bank on conventional marketing.
Author: Claire Peerson Braverman
Publication:Bank Marketing (Magazine/Journal)
Date: April 1, 1997
Publisher: Bank Marketing Assn.
Volume: v29 Issue: n4 Page: p10(2)

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