Banks and asset managers compete using different spending strategies. (technology spending): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on July 1, 1997. The length of the article is 494 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Ernst & Young's 'Special Report on Technology in Banking and Financial Services' showed differences in the way banks and asset managers use their technology budgets. In 1996, banks allocated 19% of technology expenditures for new products while asset managers allocated 13%. On the other hand, asset managers earmarked 41% of their budgets for new customer acquisitions compared to banks which allocated only 31%.

Citation Details
Title: Banks and asset managers compete using different spending strategies. (technology spending)
Publication:Bank Marketing (Magazine/Journal)
Date: July 1, 1997
Publisher: Bank Marketing Assn.
Volume: v29 Issue: n7 Page: p14(1)

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