Building better bank customers.: An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on August 1, 1997. The length of the article is 2953 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Bank institutions often forget that the ultimate reason for their success is the customers who provide them revenues and profit. Thus, loyalty of current bank customers should be given priority. It is important to identify which customers would readily patronize their services, which can be done through research from existing customer information. This way, specific needs of bank customers could be predicted, to ensure that more products and services of the bank can be sold.

Citation Details
Title: Building better bank customers.
Author: Paul Diesel
Publication:Bank Marketing (Magazine/Journal)
Date: August 1, 1997
Publisher: Bank Marketing Assn.
Volume: v29 Issue: n8 Page: p33(4)

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