Data warehouses become marketing tool.: An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on August 1, 1997. The length of the article is 994 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Ernst and Young conducted a survey of CFOs and CTOs to identify the use of data warehouses in bank marketing. A total of 130 financial institutions from US, Canada, Europe, South Africa, Latin America, Australia and Asia Pacific participated. Results showed that 60% of the respondents are currently using data warehousing. Another 80% use data warehousing, integrated with decision support systems and call centers. The survey also revealed that there are 46% respondents who are considering the use of data warehousing.

Citation Details
Title: Data warehouses become marketing tool.
Author: Jennifer P. Gore
Publication:Bank Marketing (Magazine/Journal)
Date: August 1, 1997
Publisher: Bank Marketing Assn.
Volume: v29 Issue: n8 Page: p48(2)

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