Merchandise productivity: adding depth and breadth to core categories proves successful. (focusing on core business): An article from: Do-It-Yourself Retailing

This digital document is an article from Do-It-Yourself Retailing, published by National Retail Hardware Association on November 1, 1997. The length of the article is 787 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The current trend in the hardware and lumber industry is the addition of space in hardware, home center stores and lumberyards that is allocated for goods aside from the core products. By shifting its focus away from building materials and replacing them with more shelf goods, store have become more profitable. Expanded assortments are aimed at getting more customers who would have a wide array of products to choose from whenever they visit such stores. On the other hand, the merchandising approach which focuses on selling core categories is also proven effective although some shoppers are not attracted with the such format.

Citation Details
Title: Merchandise productivity: adding depth and breadth to core categories proves successful. (focusing on core business)
Author: Walter E. Johnson
Publication:Do-It-Yourself Retailing (Magazine/Journal)
Date: November 1, 1997
Publisher: National Retail Hardware Association
Volume: v173 Issue: n5 Page: p73(1)

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