Taking on Goliath: it's tough to unseat King Coke, but Pepsi's strategic initiatives may change the playing field. (Pepsi Cola's marketing move against Coca-Cola Co): An article from: Food Processing

Name: Taking on Goliath: it's tough to unseat King Coke, but Pepsi's strategic initiatives may change the playing field. (Pepsi Cola's marketing move against Coca-Cola Co): An article from: Food Processing
Author: Mary Ellen Kuhn
ISBN: 978B00097SLS8

Author Mary Ellen Kuhn

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Book Details

Author(s)Mary Ellen Kuhn

ISBN / ASINB00097SLSM

ISBN-13978B00097SLS8

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